Nearing 3 million views on Youtube, the Moschino Barbie advertisement has caused quite the controversy. For the first time in 56 years, Mattel has featured a boy in their advertisement in their collaboration for Moschino. A mohawked blonde boy declares “Moschino Barbie is so fierce”.
https://www.youtube.com/watch?v=TULVRlpsNWo
The advertisement parodies 1980’s commercials and celebrates how boys and girls alike play with Barbie.Many are praising the company for challenging the stereotype that playing with dolls is a ‘girls thing’. However there were also critics suggesting that these well-known dolls should not be marketed to young boys.
The Moschino Barbie sold out in less than an hour and retailed for $150.
