Home Life Wasabi, Kale and Beetroot Chocolate?

Wasabi, Kale and Beetroot Chocolate?

Cadbury
Image Credit Mondolez

Milk Tray (Cadbury) is celebrating its 100th birthday and is looking to deliver some innovative but very controversial flavours. Scientists are experimenting with wasabi cream, kale and beetroot jelly-flavoured fillings. The company is looking to do the impossible and target chocolate to more health-conscious consumers.

Head of Product Development, Dave Shepherd explained “Beetroot is one of the ways you can get the red colour without using artificial colourings. Kale is more of a gamble, but people are much more health orientated and crispy kale is already being eaten by some as a substitute for crisps. Ten years ago, nobody would’ve thought chilli chocolate would work.”

Vegemite
Image Credit The Kennel

This year Cadbury Australia also experimented with a Vegemite flavour that divided the nation.