Milk Tray (Cadbury) is celebrating its 100th birthday and is looking to deliver some innovative but very controversial flavours. Scientists are experimenting with wasabi cream, kale and beetroot jelly-flavoured fillings. The company is looking to do the impossible and target chocolate to more health-conscious consumers.
Head of Product Development, Dave Shepherd explained “Beetroot is one of the ways you can get the red colour without using artificial colourings. Kale is more of a gamble, but people are much more health orientated and crispy kale is already being eaten by some as a substitute for crisps. Ten years ago, nobody would’ve thought chilli chocolate would work.”
This year Cadbury Australia also experimented with a Vegemite flavour that divided the nation.
