The NSW government has released a very weird anti-cannabis campaign. It portrays marijuana users as a ‘stoner sloth’ but although the videos have gone viral, the message may have been lost.
The National Cannabis Prevention and Information Centre (NCPI) have stated they were not involved in the campaign and it does not reflect their views on how cannabis harms campaigns should be approached.
The Department of Premier and Cabinet said “The stoner sloth public awareness campaign has been designed to encourage positive behaviours in young people before bad habits start.”
