The Be You campaign has been launched by the New York City Commission on Human Rights. Its aim is to promote that NYC citizens they have the legal right to use whichever bathroom is consistent with their gender identity rather than their sex assigned at birth.
It is the first city-government-led campaign to affirm transgender bathroom rights and features real transgender New Yorkers.
Mayor, Bill de Blasio said, “No one deserves to be denied access to bathrooms or discriminated against for being who they are. Every New Yorker has the legal right to use the bathroom consistent with their gender identity, no questions asked – and these powerful ads affirm this right,”
Bill, we couldn’t agree with you more! Now if only we could convince Malcolm Turnbull.
The campaign kicks off during LGBTQ Pride Month and includes ads and videos with the key message to “look past pink and blue.”
